Explosure

A way for American-based A-list celebrities to gain global explosive exposure, or as Rog mistakenly said, "explosure."
 * Explosure is advertising exposure that must be dynamic and combustible, according to Davo.
 * Because soccer is massively underpriced for global brands, according to Davo in Ad Age.
 * Buy in now into football and overpay.

Mentioned at 39:58 of the [|7/14/14 pod].