Survival+Kit

A collection of branded beer glasses, wafers and a blazer patch.
 * First offered for sale online as a "holiday survival kit" at $54.99 on November 21, 2013, in a initial run of 750, which sold out in hours.
 * It was announced first only to those who had previously provided an email address and then received a message the morning of 11/21. It was then announced on Twitter to the then 18.8K followers when only less than one hundred kits were left.
 * There was some gnashing of teeth over the fact you could now purchase a blazer patch instead of earning one.
 * Kits have started appearing on eBay (specifically by user histonroad)